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Changes to Ogrine Subscriptions

By #[Izmar] - ADMIN - November 05, 2013, 15:00:00
Announcements

Currently, Ogrines are an integral part of DOFUS/WAKFU, and paying for subscriptions with them has become common practice. However, we've found purchasing subscriptions with real money and doing so with Ogrines to be unequal, and players' loyalty and engagement are no longer being sufficiently rewarded. Therefore the cost of subscription in Ogrines will be changed, but we are making the decision not to change the price of real-money subscriptions. Here’s why…  



Ogrines allow you to purchase not only items and services in the game, but also subscriptions. Hundreds of thousands participate in this great system every day.

But this increasingly massive usage has revealed a difference between the subscription price in real money and the price in Ogrines.
To give you an example, 1 week of subscription by SMS could cost as much as twice as much as a week bought in Ogrines!

To reduce this inequality, and with the aim of always rewarding players' loyalty and engagement, the price of Ogrine subscriptions will change November 6th at 3pm.
 

The price of subscriptions when purchased with real money will not change.


We're only updating the cost in Ogrines, because these prices can seem unfair in the eyes of players who prefer to pay for their subscriptions with real money.

In order to reward player loyalty and engagement for those who do choose to subscribe with Ogrines, a new discount will be put into action: Continuing your Subscription with Ogrines before it runs out means a discount of up to 10% to the Ogrine cost (see the table below).
 



If you resubscribe before the end of your current subscription, you'll be able to take advantage of a discount, whether your initial subscription was bought in euros or Ogrines!
 
 

I don't really want to read all those explanations; can you sum it up for me?

The changing of subscription habits in recent years has revealed a major weakness in the current Ogrine system, causing inequalities when compared with subscriptions paid in real money. To reestablish a certain fairness between players who purchase our subscriptions with real money and those who more often use Ogrines, the subscription cost in Ogrines will be changed as of November 6th at 3 pm..

On the other hand, we're putting in place a new discount for players who resubscribe with Ogrines. Continuing your subscription gives a discount of up to 10% on Ogrine resubscriptions(see the table above). If you resubscribe before the end of your current subscription, you'll be able to take advantage of a discount, whether your initial subscription was bought in euros or Ogrines!

And finally, allow us to remind you once more: the price of subscription with real money is not increasing!

 

Why are subscription costs in Ogrines changing?

Today, virtual currencies such as Ogrines have been proven to work, and multiple other online games have integrated this type of mechanism, as we have done in DOFUS with the Kama Exchange. But it wasn't always that way.

With the implementation of Ogrines in 2009, we adopted an innovative system, not much seen in the landscape of online video games. The system, as advantageous for the players as for Ankama, permitted everyone to subscribe as they liked, based (thanks to the KOE) on goods exchanged between players.

For a long time, the system worked well. But little by little, a major weakness with the Ogrines system became apparent: it created inequalities compared with real-money subscription costs.

 

How does the Ogrines subscription offer currently work?

Real-money subscriptions are available in several tiers. The idea is simple: the longer a subscription is, the bigger your discount. That's what we call price scaling.

For Ogrines, as for real-money subscriptions, the idea of price scaling was applied. Therefore: the bigger the purchased pack of Ogrines is, the bigger the discount you will enjoy.

Price scaling was conserved when pricing Ogrines packs: an Ogrine purchased as part of a pack of 47,000 costs less than half as much as one bought in a pack of 700!

 

How does the real money subscription offer work?

As explained earlier, real-money subscriptions are available in several tiers. The idea is simple: the longer a subscription is, the bigger your discount. That's what we call price scaling.

This price scaling works perfectly, because each method has its advantages:

  •  The shortest subscriptions are, in the end, the most expensive, but they offer you greater flexibility. If you can't play for a week or a month because you're on vacation, for example, this subscription plan allows you to avoid subscription-time "losses".
  •  Subscriptions of several months or a year are continuous subscriptions, but offer a more advantageous price which rewards your loyalty and engagement.

This way, a year's subscription costs less than half as much as a year through weekly subscriptions.

This price scaling works perfectly for real-money subscriptions, but creates inequalities when applied to Ogrine subscriptions.

 

Why is there a problem with the current Ogrine pricing scale?

Because the scaling for Ogrines was applied to the purchase of Ogrine packs, and not the purchase of subscriptions, which is the only thing you can purchase with Ogrines that is measured by duration and justifies scaling (following the example of real-world subscriptions).

As a result, once purchased, Ogrines could be used bit by bit, in small chunks. The price scaling was no longer linked to the duration of the subscription (as it is for real money). As a day of subscription cost the same amount of Ogrines whether it was purchased by the week or the year, it was much more interesting to buy a big pack of Ogrines and subscribe week to week to have as much flexibility as possible.

The numbers speak for themselves:

  • Nearly 50% of subscriptions bought with Ogrines use Ogrines purchased in a pack of 47,000 Ogrines.
  • More than 95% of subscriptions bought with Ogrines are weekly subscriptions.

In effect, it was possible to put your year of subscription on pause at any moment and even to stretch it out over two years, all while profiting from a preferential rate! In the grand scheme of things, this has some heavy consequences.

Obviously, this is advantageous for Ogrine users, but it is above all unfair to the players who buy subscriptions with real money and who pay more for the same flexibility.

As an example, 1 week of subscription by SMS costs approximately €1.80, while in Ogrines bought as part of a pack of 47,000, it drops to €0.89.

Once we had identified the problem, we had to find an optimal solution, without touching the subscription price in real money, which we did not want to change at all.

 

How will equality be restored?

After several months of thought, the fairest solution was to reevaluate the value of Ogrine subscriptions to reduce the disparity compared to real-money subscriptions.

Here are the new subscription costs in Ogrines:

A new discount will be put in place to offset this change and reward loyalty: Continuing Subscription (AKA "ChainSubs") gives a discount of up to 10% on Ogrine resubscriptions (see the table above).

While we update the price of subscriptions in Ogrines, we wanted to put into place a new offer making it possible to continue to reward the players whose engagement and loyalty are strong and for whom the Ogrine remains the best way to subscribe.

To do that, we instituted a new discount, the Continuing Subscription, which gives up to 10% off resubscriptions bought with Ogrines (see table above). The longest subscriptions remain the most advantageous.

 

Is there a reward for players who prefer to get their subscriptions with Ogrines?

A discount of up to 10% will be applied to resubscriptions that are paid for with Ogrines and purchased before the end of your current subscription: that's the idea of Continuous Subscription.

Example: You're subscribed for 1 month (real money or Ogrines). If you renew your subscription before the end of the term, your new 1-month subscription will cost only 4,000 Ogrines instead of 4,200. And if you choose to go to a one week subscription instead of a month, it will cost you 1,000 Ogrines instead of 1,100.

This discount was conceived especially for players who prefer to subscribe with Ogrines.

Reply
First Ankama intervention
Gellu33|2013-11-05 15:20:40
Wondering how many players will still play if ogrines prices won't go down... seriously about 605kamas for 1 ogrine and then you're like "Haha, let's fuck everything up! let's make p2p costs more!" Really evil plan... Ankama, you're gonna loose more than you want to gain when people will stop playing. smile


Yes, it's likely that the price of Ogrines sold for kamas will go up. Please remember though that Ankama does not set the prices that players sell their Ogrines for on the Kama/Ogrines Exchange.
The prices on this market are set by the laws of supply and demand. However, even the prices do go up sharply at first, they are likely to stabilize in the months to come.

maarten-hs|2013-11-05 15:24:57
I bought sub for real money, but I bought OGRINES so now I gotta pay MORE real money for sub..

Ridiculous, I guess it's time to reconsider playing this game.

The price of all Ogrines packages will stay the same, and overall, the price of a subscription purchased with Ogrines bought directly from Ankama will now more closely match the price that it costs to purchase subscriptions with real money. So yes, you will pay more if you were purchasing large packs of Ogrines, but you will be paying approximately the same amount as those who buy their subscriptions with real money, about 5 euros per month.

And remember that if you use Ogrines to resubscribe before your subscription runs out, you will receive a discount on your subscription cost in Ogrines.
See message in context
Reactions 467
Score : 584

wtf..

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Score : 8

You gotta be shitting me ankama? The prices has tripled in 2 years and now you gonna raise it AGAIN? Seriously..

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Score : 96

Bad bad bad don't change every thing, this really sucks!

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Score : 2

there gonna be no way to play with 8 chars ...

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Score : 10

Thats not great...

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Score : 3

So, basicaly. In order to actually play the game. I'll have to work even more so I can afford to pay my subscription? Not like I already have to spend most of my time working on dailies and trying to raise kamas...WoW, Ankama. Just wow.

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Score : 294

I think you're going to lose alot of money on this..

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Score : 1122

This is complete bullsht

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Score : 4050

As I said on the Wakfu forums I'm relieved.

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Score : 10

But "WHY!" you are makeing so mutch money and then you are gonne make it more expensive!

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Score : 67

Wondering how many players will still play if ogrines prices won't go down... seriously about 605kamas for 1 ogrine and then you're like "Haha, let's fuck everything up! let's make p2p costs more!" Really evil plan... Ankama, you're gonna loose more than you want to gain when people will stop playing. smile

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Score : 4050

P2P will only cost more for "Ogriners". I pay with real money. Its just buisness sense. At least its not proportionally insane upgrades to Ogrined prices

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Score : 1122

I bought sub for real money, but I bought OGRINES so now I gotta pay MORE real money for sub..

Ridiculous, I guess it's time to reconsider playing this game.

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Score : 7819
maarten-hs|2013-11-05 15:24:57
I bought sub for real money, but I bought OGRINES so now I gotta pay MORE real money for sub..

Ridiculous, I guess it's time to reconsider playing this game.
Costs for subscribing with real money doesnt change
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Gellu33|2013-11-05 15:20:40
Wondering how many players will still play if ogrines prices won't go down... seriously about 605kamas for 1 ogrine and then you're like "Haha, let's fuck everything up! let's make p2p costs more!" Really evil plan... Ankama, you're gonna loose more than you want to gain when people will stop playing. smile


Yes, it's likely that the price of Ogrines sold for kamas will go up. Please remember though that Ankama does not set the prices that players sell their Ogrines for on the Kama/Ogrines Exchange.
The prices on this market are set by the laws of supply and demand. However, even the prices do go up sharply at first, they are likely to stabilize in the months to come.

maarten-hs|2013-11-05 15:24:57
I bought sub for real money, but I bought OGRINES so now I gotta pay MORE real money for sub..

Ridiculous, I guess it's time to reconsider playing this game.

The price of all Ogrines packages will stay the same, and overall, the price of a subscription purchased with Ogrines bought directly from Ankama will now more closely match the price that it costs to purchase subscriptions with real money. So yes, you will pay more if you were purchasing large packs of Ogrines, but you will be paying approximately the same amount as those who buy their subscriptions with real money, about 5 euros per month.

And remember that if you use Ogrines to resubscribe before your subscription runs out, you will receive a discount on your subscription cost in Ogrines.
Reply
Score : 139
sadsad news, i struggle to make 700 ogrines/week, this will be terible, more people will prolly quit and that will mean no more dungeons at all...maybe u could tweek the dungeon finder with some rewards, only thing that would make ppl use it and keep me playing...
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Score : 1122
Izmar|2013-11-05 15:31:12
Gellu33|2013-11-05 15:20:40
Wondering how many players will still play if ogrines prices won't go down... seriously about 605kamas for 1 ogrine and then you're like "Haha, let's fuck everything up! let's make p2p costs more!" Really evil plan... Ankama, you're gonna loose more than you want to gain when people will stop playing. smile


Yes, it's likely that the price of Ogrines sold for kamas will go up. Please remember though that Ankama does not set the prices that players sell their Ogrines for on the Kama/Ogrines Exchange.
The prices on this market are set by the laws of supply and demand. However, even the prices do go up sharply at first, they are likely to stabilize in the months to come.

maarten-hs|2013-11-05 15:24:57
I bought sub for real money, but I bought OGRINES so now I gotta pay MORE real money for sub..

Ridiculous, I guess it's time to reconsider playing this game.

The price of all Ogrines packages will stay the same, and overall, the price of a subscription purchased with Ogrines bought directly from Ankama will now more closely match the price that it costs to purchase subscriptions with real money. So yes, you will pay more if you were purchasing large packs of Ogrines, but you will be paying approximately the same amount as those who buy their subscriptions with real money, about 5 euros per month.

And remember that if you use Ogrines to resubscribe before your subscription runs out, you will receive a discount on your subscription cost in Ogrines.

The point being is: Paysafe card costs 10 euro's. For 10 euro's you can get 6000 ogrines which is 2 months of subscription.

As opposed to that: 1 month of subscription costs 6 EURO'S so that means only 1 MONTH for the 10 euro's.

Now ogrine prices go up, and I need to pay a lot more and inconsistent ( so I get leftover money on my paysafe's ) which SUCKS so badly
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Score : 67

"(Gellu33 @ 05 November 2013 15:20)
Wondering how many players will still play if ogrines prices won't go down... seriously about 605kamas for 1 ogrine and then you're like "Haha, let's fuck everything up! let's make p2p costs more!" Really evil plan... Ankama, you're gonna loose more than you want to gain when people will stop playing.

Yes, it's likely that the price of Ogrines sold for kamas will go up. Please remember though that Ankama does not set the prices that players sell their Ogrines for on the Kama/Ogrines Exchange.
The prices on this market are set by the laws of supply and demand. However, even the prices do go up sharply at first, they are likely to stabilize in the months to come."
Yea, so in fact if ogrines will go sharply up first and then stabilize so p2p will still cost like 11/7 the price it costs now... smile

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Score : 4771
maarten-hs|2013-11-05 15:35:47
Izmar|2013-11-05 15:31:12
Gellu33|2013-11-05 15:20:40
Wondering how many players will still play if ogrines prices won't go down... seriously about 605kamas for 1 ogrine and then you're like "Haha, let's fuck everything up! let's make p2p costs more!" Really evil plan... Ankama, you're gonna loose more than you want to gain when people will stop playing. smile


Yes, it's likely that the price of Ogrines sold for kamas will go up. Please remember though that Ankama does not set the prices that players sell their Ogrines for on the Kama/Ogrines Exchange.
The prices on this market are set by the laws of supply and demand. However, even the prices do go up sharply at first, they are likely to stabilize in the months to come.

maarten-hs|2013-11-05 15:24:57
I bought sub for real money, but I bought OGRINES so now I gotta pay MORE real money for sub..

Ridiculous, I guess it's time to reconsider playing this game.

The price of all Ogrines packages will stay the same, and overall, the price of a subscription purchased with Ogrines bought directly from Ankama will now more closely match the price that it costs to purchase subscriptions with real money. So yes, you will pay more if you were purchasing large packs of Ogrines, but you will be paying approximately the same amount as those who buy their subscriptions with real money, about 5 euros per month.

And remember that if you use Ogrines to resubscribe before your subscription runs out, you will receive a discount on your subscription cost in Ogrines.

The point being is: Paysafe card costs 10 euro's. For 10 euro's you can get 6000 ogrines which is 2 months of subscription.

As opposed to that: 1 month of subscription costs 6 EURO'S so that means only 1 MONTH for the 10 euro's.

Now ogrine prices go up, and I need to pay a lot more and inconsistent ( so I get leftover money on my paysafe's ) which SUCKS so badly
Right, and this is exactly Ankama's point in upping the Subscription Cost via Ogrines. Those of us who pay real money to Ankama for subscription (Not buying Ogrines for subscription) pay more than those who subscribe with Ogrines. Ankama is just balancing out the matter in regards to being fair to those of us who support Ankama with real money through subscription purchases as opposed to Ogrines.
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